觅食快手，冲击味蕾

小火伴为太兴旗下即食食品系列，逾30+条产品线

优选旗下餐厅热卖食品与口味，旨在为消费者提供好味，方便，高品质的粤式家居食品

美食是粤式文化中非常重要的一环，设计方案建立在了解粤式餐厅文化之上

为彻底激发品牌的年轻活力，由两个“小火伴”组成的美食宇宙诞生了。

从街头文化、餐桌元素去寻找可能性，让小火伴的包装设计看上去同时具备好味道、高品质以及高颜值的特点。

除了让小火伴的产品更具有差异性外，也能通过色彩的运用让消费者快速分辨产品的不同口味和特点；

另外，在内容呈现上，我们设置了丰富的可能性，包括色彩、影像、插图等，

都能得到最佳的展示，并最大程度上保护了文字信息的有效传达；

最后，在文字信息的版式处理上，放大处理产品名称，

并将说明性文字以优先级排序的方式进行梳理，

使消费者一目了然地了解到所有的必要信息，

避免了由于信息关键点过多而导致的阅读障碍和选择困难。

FANFAN STORE is Tai Hing's ready-to-eat food series with more than 30+ product lines.

It is designed to provide consumers with delicious, convenient and high-quality Cantonese home food by selecting the best-selling foods and flavors from its restaurants.

Food is a very important part of Cantonese culture, and the design is based on the understanding of Cantonese restaurant culture.

In order to completely revitalize the brand, a culinary universe was born, consisting of two “little friends”.

Looking for possibilities from street culture and table elements, the packaging design of Little Hot Pals looks good in taste, high quality and high value at the same time.

In addition to differentiating our products, the use of color also allows consumers to quickly distinguish the different tastes and characteristics of our products;

In addition, in terms of content presentation, we set up rich possibilities, including color, images, illustrations, etc., that

All of them can be optimally displayed and the effective communication of the textual information is protected to the greatest extent;

Finally, in the layout of the textual information, the product name is enlarged, the

and combing the descriptive text in a prioritized way that

so that consumers can understand all the necessary information at a glance.

Avoiding the reading obstacle and selection difficulty caused by too many key points of information.