兼顾9年甲乙方工作经验，从业领域包括广告、营销、互联网、品牌设计、包装设计等，主创和参与运营多个百万级别的项目。
品牌/推广的策划、协调和执行，能够从0到1地推进和管理项目，对社交媒体平台的内容运营、日常协调，包括工作计划的制定、项目质量的监控和快速反应等有深厚的经验，善于协调资源达成目标。
曾服务客户：宝洁（帮宝适、玉兰油）、长隆、美赞臣、MaxMara 时装集团、中国银联、香港太兴集团、香港华懋集团、太古集团、香港铜锣湾希慎广场、宇通客车、同仁堂等。
Experience in both A and B-side projects across advertising/internet/catering/packaging work, specializing in graphic design & Branding design.
Responsible for the planning, coordination and execution of brand online activities/promotions, able to promote and manage projects from 0 to 1, and have deep experience in content operation of social media platforms, day-to-day coordination, including the development of work plans, monitoring the quality of the project and quick response, good at coordinating resources to achieve the goal.
Procter & Gamble (Pampers, Olay), Changlong, Mead Johnson, MaxMara Fashion Group, China UnionPay，Hong Kong Taihing Group,Hong Kong Chinachem Group, Swire Group, Hong Kong Causeway Bay Hysan Plaza, Yutong Bus, Tongrentang
and so on.
兼顾9年甲乙方工作经验，从业领域包括广告、营销、互联网、品牌设计、包装设计等，主创和参与运营多个百万级别的项目。
品牌/推广的策划、协调和执行，能够从0到1地推进和管理项目，对社交媒体平台的内容运营、日常协调，包括工作计划的制定、项目质量的监控和快速反应等有深厚的经验，善于协调资源达成目标。
曾服务客户：宝洁（帮宝适、玉兰油）、长隆、美赞臣、MaxMara 时装集团、中国银联、香港太兴集团、香港华懋集团、太古集团、香港铜锣湾希慎广场、宇通客车、同仁堂等。
Experience in both A and B-side projects across advertising/internet/catering/packaging work, specializing in graphic design & Branding design.
Responsible for the planning, coordination and execution of brand online activities/promotions, able to promote and manage projects from 0 to 1, and have deep experience in content operation of social media platforms, day-to-day coordination, including the development of work plans, monitoring the quality of the project and quick response, good at coordinating resources to achieve the goal.
Procter & Gamble (Pampers, Olay), Changlong, Mead Johnson, MaxMara Fashion Group, China UnionPay，Hong Kong Taihing Group,Hong Kong Chinachem Group, Swire Group, Hong Kong Causeway Bay Hysan Plaza, Yutong Bus, Tongrentang
and so on.
卤致号 LU BISTRO
卤水滚滚酌微醺
卤致号是太兴旗下的潮式菜肴为主的餐厅，首店坐落在杭州来福士，也是该商圈粤菜打卡人气榜的第一名
潮菜所处的食品行业，对产品品质感、消费者复购率以及视觉精美程度都有其严格标准
同时，卤致号的产品优势又是“正宗”与“传统”，在这一系列的条件限定下，在符合消费者对传统潮式菜肴的预期下，一定程度地突破消费者对于这个品类的保守看法”。
首先将卤致号的中文标识设定为一种带有古朴气质的现代字体，在简洁、精悍的现代字型中
通过笔划变化来突显其精致和温暖的人文感。
同时，在标识的整体呈现与应用上，标志为寓意百鸟之王的凤凰，下方使用代表中式文化的牌匾
并以中式传统的海棠形作为印章的状态呈现，这是一种基于中式风格的版式变化
以此来突出“卤致号”的品牌价值，更是用这样的形式来致敬传统。
The first restaurant is located in Raffles Hangzhou, which is also the No. 1 restaurant in the popularity list of Cantonese cuisine in the shopping district.
Chiu Chow is part of the food industry, which has strict standards for product quality, consumer repurchase rate, and visual appeal.
At the same time, the product advantages of Hao Zhi No. are “authentic” and “traditional”, and under this series of conditions, it meets the expectations of consumers for traditional Chaozhou-style dishes, and to a certain extent breaks through the conservative views of consumers on this category. The first step is to change the Chinese logo of Haozhi to “LU BISTRO”.
Firstly, the Chinese logo of Haozhi is set as a modern font with an ancient and simple temperament, and in the simple and concise modern font
The humanistic sense of refinement and warmth is emphasized through the change of strokes.
Meanwhile, in the overall presentation and application of the logo, the logo is a phoenix symbolizing the king of all birds, with a plaque representing the Chinese culture underneath
And the traditional Chinese style begonia shape is presented as the state of the seal, which is a layout change based on the Chinese style.
This is a change of layout based on Chinese style to highlight the brand value of “Haozhi” and to pay tribute to the tradition in this form.
